Complete Guide to Trademark Registration Process

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Date Created: 11 Jun 2020
Last Update: 12 Jun 2020

For most companies, trademark is one of the most important intellectual property that one ought to protect. Trademark protects the image and reputation of a trademark owner, and it is most common for a business that contains a logo or signature characteristic on their product to obtain a trademark. For instance, Hasbro has trademarked their playdough taste and Tiffany has trademarked their specific shade of turquoise. Once a business has registered its trademark, it can also prevent unauthorized parties from selling or dealing with goods using their trademarks.

 

Before dwelling into this guide, as a starting point, you might want to read our guide to intellectual property to see which type of IP rights you would like to obtain: https://docpro.com/blog/what-are-the-4-types-of-intellectual-property-and-how-to-protect-them




Step 1: Ensure your Trademark is Registrable  

 

What is a registrable trademark? 

 

The first step to register a trademark is to ensure that your trademark is registrable. Depending on your jurisdiction, each trademark has different requirement; for instance, in order to obtain a trademark in China, your logo must be in ‘good faith’ and cannot contain elements that against socialist value.

For  most common law jurisdiction, a trademark is registrable as long as it meets these criteria:

(1) The trademark is not identical or similar to another person’s trademark, business name, or domain name which could confuse an average  consumer;

(2) The trademark does not contain a family name, a descriptive sign or is of a generic term without distinctive character.

(3) The trademark must be a sign that is distinguishable and capable of graphical representation

 
My mark might be rejected because it is non-distinctive, what should I do?   

A trademark can be rejected if it is:

  • Ordinary names for the goods or services (e.g. ‘Burger’ for burger joint)
  • Highly descriptive terms on the goods or services (e.g. ‘Slimy’ for slime);
  • Common terms used in the industry (e.g. ‘Chips’ for computer ware);
  • Laudatory words or slogans (e.g. ’Delicious chocolate cake’ for sacher torte).

The most obvious strategy is to change the design of your trademark.

However, if you really want to register a non-distinctive trademark, you might wish to gather evidence to show that your trademark has become distinctive after a long period of use. This means that your trademark has developed a secondary meaning and has become recgonisable as a brand/type of good. It shows that your non-distinctive trademark has in fact become distinctive over time and is therefore registrable.

 

For instance, although ‘Apple’ has a primary meaning of being a pome fruit, it has also developed a secondary meaning as a technology titan.   

My mark is similar to a previous mark, what should I do?


Are you trying to register your mark in the same class(es) as a previous mark (see Step 2 below)? If the class(es) you are trying to register are sufficiently distinct from those of a previous mark, then this might not be an issue.

 

The trademark registry might allow you to use a similar mark if you can show a letter of consent by the original trademark owner which allows you to obtain a similar design. For a trademark license template, please refer to:

 

https://docpro.com/doc615/trademark-licence-use-of-trademark-application

Alternatively, for jurisdictions such as Hong Kong and Australia, you can use a similar design as long as you can provide evidence of honesty of concurrent use. That is, you can use a trademark that is similar to a cited mark (an old mark) as long as you can prove that (1) you have used the logo for a long time, and (2) you have used the logo before the application for registration of the cited mark.  

 

First to Use vs. First to File


Different countries follow different systems in determining the priority of trademark registrations. 

1. First to Use

Countries like the US, Canada, Australia, New Zealand, India, Hong Kong and Singapore follow a "First to Use" system in trademark registration. This means that the first commercial user of the trademark has priority over the ownership right of the others. This is regardless of whether the trademark has been registered, that said, registration of the mark is recommended and absolutely beneficial. To register in a "First to Use" jurisdiction, you will need to demonstrate that you have been commercially using the trademark (merely inventing the mark is insufficient).

2. First to File

Most countries around the world, like China, the European Union, United Kingdom, Japan, Korea and Taiwan follow a "First to File" system in trademark registration. This means that the first applicant to apply for registration of a trademark has priority over the ownership right of others, regardless of use. No evidence of use is required for registration, also making it easier to administer, since it is easy to determine who is the first applicant of a particular trademark.

 

With the exception of China, most countries that adopt a "First to File" system would still recognise to varying degrees the goodwill built up by a prior creator and user of the trademark. China takes a more extreme approach in implementing the "First to File" system and gives the first registrant an inarguable sole right to the trademark in China. As such, well known international brands such as Air Jordan and New Balance are frequently required to pay huge compensations to local copycats for infringing their "First to File" trademarks in China. 

 


Step 2: Check the Trademark Classes List

 

Trademarks are normally registered in different classes according to the type of goods, e.g. Louis Vuitton might register its logo in clothing, and Patek Philippe will register its trademark in watches.

 

You should carefully select the relevant class when filing an application: if you want to have more protection on your trademark, you might wish to register your logo in a wide spectrum of classification. The downsides of registering for many classes are:

  1. it costs more to register for each additional class, and
  2. the more class(es) you try to register for, the more likely that there may be an objection from another trademark owner.

It is possible to register a trademark with a previous similar mark design as long as the prior mark is not registered in a related class.

What are the 45 Trademark Classes?

 

Under the 2020 version of the 11th edition of the Nice Classification by the World Intellectual Property Organization (WIPO), there are 45 trademark classes. Class 1 – 39 covers types of goods, Class 40-45 covers types of services. 

 

Trademark Classification 

Products covered

Class 1

Chemicals for use in industry, science and photography, agriculture, horticulture and forestry; unprocessed artificial resins, unprocessed plastics; fire extinguishing and fire prevention compositions; tempering and soldering preparations; substances for tanning animal skins and hides; adhesives for use in industry; putties and other paste fillers; compost, manures, fertilizers; biological preparations for use in industry and science.

Class 2

Paints, varnishes, lacquers; preservatives against rust and against deterioration of wood; colorants, dyes; inks for printing, marking and engraving; raw natural resins; metals in foil and powder form for use in painting, decorating, printing and art.

Class 3

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumery, essential oils; bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations.

Class 4

Industrial oils and greases, wax; lubricants; dust absorbing, wetting and binding compositions; fuels and illuminants; candles and wicks for lighting.

Class 5

Pharmaceuticals, medical and veterinary preparations; sanitary preparations for medical purposes; dietetic food and substances adapted for medical or veterinary use, food for babies; dietary supplements for human beings and animals; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.

Class 6

mainly unwrought and partly wrought common metals, including ores, as well as certain goods made of common metals.

Class 7

Machines, machine tools, power-operated tools; motors and engines, except for land vehicles; machine coupling and transmission components, except for land vehicles; agricultural implements, other than hand-operated hand tools; incubators for eggs; automatic vending machines.

Class 8

Hand tools and implements, hand-operated; cutlery; side arms, except firearms; razors.

 

Class 9

Scientific, research, navigation, surveying, photographic, cinematographic, audiovisual, optical, weighing, measuring, signalling, detecting, testing, inspecting, life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling the distribution or use of electricity; apparatus and instruments for recording, transmitting, reproducing or processing sound, images or data; recorded and downloadable media, computer software, blank digital or analogue recording and storage media; mechanisms for coin-operated apparatus; cash registers, calculating devices; computers and computer peripheral devices; diving suits, divers' masks, ear plugs for divers, nose clips for divers and swimmers, gloves for divers, breathing apparatus for underwater swimming; fire-extinguishing apparatus.

Class 10

Surgical, medical, dental and veterinary apparatus and instruments; artificial limbs, eyes and teeth; orthopaedic articles; suture materials; therapeutic and assistive devices adapted for the disabled; massage apparatus; apparatus, devices and articles for nursing infants; sexual activity apparatus, devices and articles.

Class 11

Apparatus and installations for lighting, heating, cooling, steam generating, cooking, drying, ventilating, water supply and sanitary purposes.

Class 12

Vehicles; apparatus for locomotion by land, air or water.

Class 13

Firearms; ammunition and projectiles; explosives; fireworks.

Class 14

Precious metals and their alloys; jewellery, precious and semi-precious stones; horological and chronometric instruments.

Class 15

Musical instruments; music stands and stands for musical instruments; conductors’ batons.

Class 16

mainly paper, cardboard and certain goods made of those materials, as well as office requisites.

Class 17

Unprocessed and semi-processed rubber, gutta-percha, gum, asbestos, mica and substitutes for all these materials; plastics and resins in extruded form for use in manufacture; packing, stopping and insulating materials; flexible pipes, tubes and hoses, not of metal.

Class 18

Leather and imitations of leather; animal skins and hides; luggage and carrying bags; umbrellas and parasols; walking sticks; whips, harness and saddlery; collars, leashes and clothing for animals

Class 19

Materials, not of metal, for building and construction; rigid pipes, not of metal, for building; asphalt, pitch, tar and bitumen; transportable buildings, not of metal; monuments, not of metal.

Class 20

Furniture, mirrors, picture frames; containers, not of metal, for storage or transport; unworked or semi-worked bone, horn, whalebone or mother-of-pearl; shells; meerschaum; yellow amber.

 

Class 21

Household or kitchen utensils and containers; cookware and tableware, except forks, knives and spoons; combs and sponges; brushes, except paintbrushes; brush-making materials; articles for cleaning purposes; unworked or semi-worked glass, except building glass; glassware, porcelain and earthenware.

Class 22

Ropes and string; nets; tents and tarpaulins; awnings of textile or synthetic materials; sails; sacks for the transport and storage of materials in bulk; padding, cushioning and stuffing materials, except of paper, cardboard, rubber or plastics; raw fibrous textile materials and substitutes therefor.

Class 23

Yarns and threads for textile use.

Class 24

Textiles and substitutes for textiles; household linen; curtains of textile or plastic.

Class 25

Mainly clothing, footwear and headwear for human beings.

Class 26

Lace, braid and embroidery, and haberdashery ribbons and bows; buttons, hooks and eyes, pins and needles; artificial flowers; hair decorations; false hair.

Class 27

Carpets, rugs, mats and matting, linoleum and other materials for covering existing floors; wall hangings, not of textile.

Class 28

Games, toys and playthings; video game apparatus; gymnastic and sporting articles; decorations for Christmas trees.

Class 29

Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs; milk, cheese, butter, yoghurt and other milk products; oils and fats for food.

Class 30

Coffee, tea, cocoa and artificial coffee; rice, pasta and noodles; tapioca and sago; flour and preparations made from cereals; bread, pastries and confectionery; chocolate; ice cream, sorbets and other edible ices; sugar, honey, treacle; yeast, baking-powder; salt, seasonings, spices, preserved herbs; vinegar, sauces and other condiments; ice (frozen water).

Class 31

Raw and unprocessed agricultural, aquacultural, horticultural and forestry products; raw and unprocessed grains and seeds; fresh fruits and vegetables, fresh herbs; natural plants and flowers; bulbs, seedlings and seeds for planting; live animals; foodstuffs and beverages for animals; malt.

Class 32

Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other non-alcoholic preparations for making beverages.

Class 33

Alcoholic beverages, except beers; alcoholic preparations for making beverages.

Class 34

Tobacco and tobacco substitutes; cigarettes and cigars; electronic cigarettes and oral vaporizers for smokers; smokers’ articles; matches.

Class 35

Advertising; business management; business administration; office functions.

Class 36

Insurance; financial affairs; monetary affairs; real estate affairs.

Class 37

Building construction; repair; installation services

Class 38

Telecommunications.

Class 39

Transport; packaging and storage of goods; travel arrangement.

Class 40

Treatment of materials.

Class 41

Education; providing of training; entertainment; sporting and cultural activities.

Class 42

Scientific and technological services and research and design relating thereto; industrial analysis and industrial research services; design and development of computer hardware and software.

Class 43

Services for providing food and drink; temporary accommodation.

Class 44

Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.

Class 45

Legal services; security services for the physical protection of tangible property and individuals; personal and social services rendered by others to meet the needs of individuals.

 

Step 3: Register your trademark with the relevant Trademark Registry  


Why do I have to register?


Registered trademarks are protected by law, and unregistered trademarks are protected by common law. Given that statutory law offers greater protection over your Intellectual Property rights, it is in general better to register one’s trademark. For instance, a registered trademark can sue another copycat for trademark infringement which in turn protect your intellectual property right.   

 

As with most other intellectual property rights, trademark registrations need to be made to each country or jurisdiction separately. The trademark registry of each jurisdiction will independently assess whether it will register a trademark in that jurisdiction (e.g. if there is a similar mark already registered in the jurisdiction).

 

For a trademark application letter, please refer to:

https://docpro.com/doc614/trademark-registration-application-letter


What is a trademark infringement?

 

If there is (1) unauthorised use of a logo or mark similar or identical to a registered mark, which is (2) a similar or identical type of goods (e.g. registered under the same classification), and (3) causes confusion to consumers, then there is a trademark infringement.


Unauthorised use means:

  • Using the mark on the goods or the packaging;
  • Using the mark on business papers or advertisement
  • Selling the goods or putting the goods in the market
  • Stocking the goods for sale
  • Supply services
  • Importing or exporting goods

For a well-known mark (such as McDonald's or Coca Cola), trademark infringement extends to use for dissimilar goods or services, if the use takes unfair advantage of or is detrimental to the distinctive character or repute of the well-known mark. 

 

How much does it cost to register a trademark?

Trademark registration fees vary across jurisdictions. For the sake of your convenience, DocPro has tabularized trademark registration fees in multiple countries for you:

Jurisdiction

Trademark registration fees

Hong Kong

HK$2,000 per mark plus HK$1,000 per each additional class of goods or service

United Kingdom

£200 per trademark application
£40 plus WIPO fees for international registration

South Korea

Application fees
KRW$ 62000 for each class (Electronic submission)

KRW$ 72000  for each class (Paper submission)

Registration fees:
KRW$ 211000 plus KRW$ 2000 for each additional class of goods or service (one-time payment)
KRW$ 132000 plus KRW$ 1000  for each additional class of goods or service (payment in two installments)

Japan

Trademark application
¥3,400 + ¥8,600 per classification

Defensive mark application*
¥6,800 + ¥17,200 per classification

India

Application by a company/trust/partnership
INR$10000 (Paper submission)

INR$9000 (Electronic submission)

Application by start-up/SME
INR$5000 (Paper submission)
INR$4500 (Electronic submission)

Singapore

Manual Filing
S$ 374 per class

Online Filing
S$ 240 per class (for trademark class fully adopted from pre-approved database)

 

S$341 per class (for trademark class not fully adopted from pre-approved database)

*  A form of trademark that prevents trademark infringement, usually obtained by the owner of a well-known trademark 

Please note that this is just a general summary and does not constitute legal advice. As the laws of each jurisdiction may be different, you may want to speak to your legal adviser

Keywords:

Trademark Class List

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Honesty Of Concurrent Use

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