WHAT IS NAME? / WHAT IS THE PROPOSITION?

[What is the Service / Product?]

[Very simple introduction of your NGO or include your mission / mantra/ vision/ core values.]

 

THE TEAM

[Who are you? Why you and your team? Any strong track record? Strong execution.]

[Small Brat about you and your team’s qualification. The speciality that can make this project a success. Include a short story if time permissible.]

[Please include key management team members, tech support, advisors and well-known investors.]

 

ISSUE / PROBLEM TO RESOLVE

What do you do [and what is the problem]?

[Tell them about what problem you are trying to resolve. No need to go into the problem if it is obvious.]

 

SOLUTION / PRODUCT / VALUE TO USER

[How does your NGO / proposed project(s) help in resolving the issue?]

[Why do people need it? How do they benefit from your NGO / proposed project(s)?]

[What would the world be like with your NGO / proposed project(s)?]

 

CUSTOMER BASE / MARKET SIZE / LANDSCAPE

[Who are you doing your NGO / proposed project(s) for?]

[The customers base. Give some figures on what the market size is. Whether this is a blue ocean project.]

[High margin billion-dollar opportunity?]

 

USERS ACQUISITION / MARKETING

[How do you acquire customers? Organic marketing?]

BUSINESS MODEL

COMPETITION / MARKET ADOPTION

COMPETITIVE ADVANTAGES / DEFENSIBILITY

NEXT STAGE / BUDGET / AMOUNT SEEKING / RESOURCE NEEDED

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