ACCOUNT_JOB_COMPANY

MARKETING PROCESS GUIDELINES (NEW PRODUCTS/SERVICES)

A. Overview

The following guidelines outline how to conduct marketing for new products or services. 

B. Marketing Process

Step 1: Identify company goal

1. The products should align with the company goal, COMPANY_GOAL.
2. When identifying potential products, past marketing campaigns, successful products and future company development could be considered. 

Step 2: Conduct marketing analysis

1. The Marketing Team (the Team) should prepare a marketing analysis using SWOT. 
2. For Strengths, the Team should provide reasons for the current success of the Company.
3. For Weakness, the Team should identify current barriers the Company is facing and areas it can improve. 
4. For Opportunity, the Team should identify current trends, geopolitical and economic factors the Company can utilise in near future. 
5. For Threat, the Team should analyse the Company's competitors' strengths and potential future geopolitical crises. 

Step 3: Creating marketing strategy

1. Locate target audience precisely (e.g. age group, gender and wealth). 
2. Creating specific, quantifiable and realistic marketing goals. 
3. Ascertain the budget with the Finance Department to ensure the marketing goals can be translated into concrete and actionable marketing activities. 
4. When determining strategy, apply marketing mix (price, place, product and promotion). 
5. The Marketing Team should report to the Company the public's reception of the new products. The Team can conduct questionnaires or invite the public to test the products. 

Step 4: Executing the marketing plan

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