ACCOUNT_JOB_COMPANY is established in [2000] and enjoyed a good reputation globally. Harbouring a vision to lead the industry, ACCOUNT_JOB_COMPANY has successfully launched [10+] products.
The following marketing plan is for PRODUCT, expected to be launched in [Q3 of 2022].
To launch PRODUCT successfully, we will host the following initiative:
This initiative aims to increase the exposure of the product and increase sales within [12 months]. INITIATIVE_DESCRIPTION.
During the initiative, we will conduct surveys to collect feedback on our marketing campaigns. We would include quantifiable metrics to record whether the target audience would want to purchase our products after the initiative is carried out.
Our targeted customer will be [describe your customer here].
[You can provide details like age, gender, income group and personal challenges]
To make our marketing plan more comprehensive, we analyse the strengths, weaknesses, opportunities and threats the Company is facing.
[For Strengths, the Team should provide reasons for the current success of the Company and what the clients like about the Company.]
[For Weakness, the Team should identify current barriers the Company is facing and areas it can improve.]
[For Opportunities, the Team should identify current trends, geopolitical and economic factors the Company can utilise in near future.]
[For Threats, the Team should analyse the Company's competitors' strengths and potential future geopolitical crises.]
[Briefly describe the product, including its unique selling point.]
[Provide the price. Mention the competitiveness of the price. If the price is set way higher than its substitutes, then mention the reason behind it: it has special functions that other products cannot provide.]
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