Black Friday 2023: Business Owners’ Guide to the Best Marketing Campaign for their Website

Pooja Batra
Last Updated:

19 Nov 2023

Published On:

15 Nov 2023

min read

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When is Black Friday 2023? Black Friday is on 24th November 2023. 


Black Friday is eagerly anticipated by both business owners and shoppers alike. As people are looking for bargains on their favorite products and services, business owners are busy curating the perfect deals for a successful Black Friday sale!


While you curate the best Black Friday offers for your customers, we'll make your life easier by providing free templates for:

  • Black Friday Marketing Campaign - Timeline
  • Social media post template, 
  • Email templates, 
  • Black Friday Offer terms and conditions, 
  • Refund policy; and 
  • Black Friday checklist. 


Utilize these resources to share your offers and make them go viral on the internet.


Get ready to make this Black Friday your most successful one yet!

Free Templates for Black Friday Marketing Campaign



A. The Perfect Black Friday Marketing Campaign - Timeline + Template



We understand that the timing of Black Friday social media posts and promotion emails is crucial. Utilize our perfectly curated calendar to schedule your social media posts and email templates for maximum impact during this holiday season.



Free Email template and Social Media Post Template for Black Friday Sale

Nov 17

Pre - Announcement Teaser


Nov 20

Official Announcement: Black Friday Upgrade Sale is live!.


Nov 23

Countdown: Only 1 days left to seize the exclusive Offer


Nov 24

Last Chance Reminder: Final call .


The timeline for the Black Friday offer may vary for every business. Use this free content calendar template for scheduling black friday emails and social media posts for your business.


B. Social Media Post Template for Black Friday 



November 17: Pre-Announcement Teaser

Brace yourselves! Something big is on the horizon.


Get ready to elevate your [Product/Service] experience this Black Friday!



November 20 - Black Friday Discount Announcement


Exciting News! Exclusive deals and jaw-dropping discounts on [Product/Service] await.


Save the date for [Your Company Name]'s Black Friday Sale on [Black Friday Date]


 Get ready to shop, save, and celebrate the season of incredible savings! 


#BlackFriday #SavingsAlert #BlackFridayDeal

November 23 - Countdown: Only 1 days left to seize the exclusive Offer


Last Call Alert! 


1 day left to grab our exclusive offer! 


 Don't miss out on incredible savings and elevate your [Product/Service] experience. 


Act fast before it's gone! 


#ExclusiveOffer #LimitedTimeDeal #CountdownToOneDayLeft

November 24 - Last Chance


Last Chance Alert! 


Don't miss out on our exclusive deal! It's ending today at  [Time] [Zone] 


Time's ticking—click the link below and secure your deal now! 


 #LastChance #ExclusiveDeal #NoonCTDeadline


C. Free Email Templates for Black Friday




November 20 - First Email to New Users 


Subject: Get Access to [Product] for x% off!


Hey there,


Save your money with our upcoming Black Friday Sale! Get ready to unlock exclusive savings on [Your Product/Service] and make this season truly special.


Black Friday Sale Highlights:


[Company] is having the BIGGEST Sale of the Year. YOU GET [DISCOUNT]% OFF ON [Product/Service].

  • [Highlight key deals or discounts]
  • [Special offers, bundle deals, etc.]

Mark your calendars! Our Black Friday Sale kicks off on [Start Date] and lasts until [End Date]. 

Be sure to set a reminder so you can snag the best deals.


Best Regards

[Your Name]

[Your Title]

[Your Company]

[Contact Information]


November 20 - First Email to Existing Customers Offering Black Friday Upgrade 


Subject: Get Access to Black Friday Upgrade Offer for [X] % off


Exciting News! Black Friday Deal! 


We're thrilled to extend an exclusive upgrade opportunity to enhance your experience with [Your Product/Service].


Upgrade your plan for just [Price

Save [Discount]%.


Here's what you can expect from the upgrade:

[Highlight a key improvement or feature]


To take advantage of this limited-time offer, simply use Promo Code [Promo Code] at Checkout.


Don't miss out on the chance to elevate your [Product/Service] experience and enjoy these fantastic benefits.


Black Friday Sale kicks off on [Start Date] and lasts until [End Date]


Thank you again for choosing [Your Company]—we're excited to continue serving you with top-notch products and services.


Best regards,


[Your Name]

[Your Title]

[Your Company]

[Contact Information]


November 20 - First Email to Existing Customers Offering Black Friday Free Trial


Subject: Black Friday Exclusive: Your Free Trial is Unlocked—$0 for a Limited Time!


Dear [Customer's Name],


Exclusive Black Friday offer just for you!


Unlock Your [Day] Days Free Trial Now—[$0 for a Limited Time!] / AT [Discount]% OFF


This is your chance to explore the enhanced features, discover new possibilities, and elevate your [Product/Service] experience—[all at absolutely no cost].


Unlimited Access: Experience the full range of capabilities with unrestricted usage during this free trial.


Limited-Time Offer:  [Start Date] - [End Date]

Use Promo Code [Promo Code] at Checkout

Click the link below and start your free trial today!


[CTA Button: Unlock Free Trial]


Thank you for being a valued member of our community. 


Best regards,

[Your Name]

[Your Title]

[Your Company]

[Contact Information]


November 23 - Countdown: Only 1 days left to seize the exclusive Offer


Subject: Black Friday Deal -  1 Day Left to Grab Our Exclusive Offer


Dear [Customer's Name],


Our exclusive offer is coming to a close in just 1 day! 

Don't miss out on the chance to get [Discount] % off on [Product/Service


Act now before it's too late! Visit our website or click the link below to make the most of this exclusive offer:


[CTA Button: Explore Offer]


If you have any questions or need assistance, feel free to reply to this email. We're here to help!


Best regards,


[Your Name]

[Your Title]

[Your Company]

[Contact Information]

November 24 - Last Chance Alert: Our Exclusive Deal Ends at [Time] [Zone]


Dear [Customer's Name],


Time is running out, and we wanted to ensure you don't miss out on our exclusive deal for [Product/Service]. 


This incredible offer is set to expire at  [Time] [Zone]  today!


Here's your last chance to get [Discount] % off on the [Product / Service]


[CTA Button: Grab Your Deal Now]


If you have any questions or need assistance, feel free to reply to this email. We're here to help!

Best regards,


[Your Name]

[Your Title]

[Your Company]

[Contact Information]



D. Terms and Conditions Template for Black Friday Sale


While you have the Best black Friday deal, it’s important to establish the terms and conditions for the offer to avoid refund challenges and disputes. Whether you’re selling products or services, use the following template to outline your Black Friday offer and protect your business.


Terms and Conditions for Black Friday Sale 2023

  1. [Company Name]’s ‘Black Friday Sale’ will run between [Time]AM GMT [DD/MM/YYYY] and [DD/MM.YYYY] [11:59]PM GMT.
  2. This sale is strictly valid on new orders placed between the dates and times specified above. 
  3. You must use code [Promo Code] at checkout to receive the Black Friday Discount.
  4. This Black Friday Sale offer cannot be combined with any other offers or discount code.
  5. Any third-party products advertised on [Website] that are not fulfilled by [Company Name] are also exempt from the Black Friday event.
  6. Once an order is placed, it cannot be canceled, updated, or modified. 
  7. All orders are subject to the Refund Policy linked below: [Link]
  8. Processing and shipping times may experience delays due to the high volume of orders.


E. Return Policy Template for Black Friday Sale


It is important to communicate the terms of return policy applicable to Black Friday Sale to avoid disappointed customers, disputes and negative feedback.


Refund Policy for Black Friday Sale:

  1. All items purchased during our Black Friday Sale are considered final sale, with the exception of those deemed faulty by our Returns Team. 
  2. In the rare case that an item is faulty and cannot be repaired or replaced with an identical item as ordered, a return will be processed.
  3. If you have received a damaged item, please email the images of the damaged item to our customer care team at [Email]  within 48 hours of delivery.  If the damaged item is in stock and can be replaced, we will gladly exchange it for you. Refunds will only be issued if the item cannot be repaired or replaced.


F. Black Friday Sale Checklist for Your Business


Prepare for a successful Black Friday Sale with this comprehensive checklist so you're ready to maximize revenue during the biggest sale of 2023!


Marketing Campaign

  • Use the marketing campaign template to schedule your content calendar for Black Friday posts
  • Follow the timeline to maximize your promotional efforts

Social Media Strategy

  • Engaging social media posts to grab attention and communicate the offer is essential for success of the Black Friday deal
  • Use the social media post templates to ensure the offer is communicated clearly

Email Marketing

  • Use the Email Templates and target them to the new and existing users; and schedule them strategically for maximum impact

Legal Terms

  • Establish clear terms and conditions of the black friday offer and return policy
  • Ensure the terms and conditions and return policy are displayed at a prominent place on the website 



Business owners and shoppers alike are excited as Black Friday approaches on November 24th, 2023. You will find valuable insight and resources in this guide to help you implement a successful Black Friday marketing campaign. We offer free templates for your marketing campaign, social media posts, and emails, as well as a comprehensive checklist.

Pooja Batra

Pooja has more than 8 years of in-house legal experience in large MNC’s. She has advised on a wide range of corporate and commercial matters including drafting, reviewing and negotiating a variety of commercial contracts and other agreements across various business lines. If you would like to become a contributor to DocPro, please click the link below:



Black Friday, Sale, Discounts, Promotions, Shopping Deals, Holiday Offers, Exclusive Savings, Marketing Campaign, Customer Communication, Revenue Growth, E-commerce, Online Shopping, Retail Strategy, Promotional Calendar, Strategic Planning.


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