This document is an outline of a business plan of a startup company to pitch to potential investors / incubators to seek funding. It is useful for pitching to seed investors, venture capital and private equity funds and covers the usual questions and information they are looking for.

It sets out all the steps / milestones of how to develop the business including:  

• Market Problem (Market Pain)
• My product/service
• Why/How it can resolve the problem or alleviate the pain?
• Product Features
• My product has the following
• Technology niche (patent?)
• Innovativeness, disruptive business model
• Competitive Analysis
• Features/Benefits
• My Product
• Competitors
• People buy on benefits and not features.
• Product Roadmap
• Your products/services line up, if any
• Target Market
• Target customers and target end-users 
• Size of target customers/end-users 
• Business Model
• How do you make money?
• Where/How do you get your revenue?
• Development Roadmap
• Achievement in R&D and business development so far
• Milestone Summary - Product Development
• Product Development Progress
• Milestone Summary - Business Development
• Business Development Progress
• Clients (company name)
• Sales Revenue (US$)
• Milestone Summary - Corporate Development
• Corporate Development Progress
• I.P. Application
• Awards
• Organisation Chart
• Shareholder Structure
• Funding (US$)
• External Investment
• Debt Financing
• Cash Flow Summary
• Management Team

How to use this Document?

Please complete the document accordingly with information about your business / project that is seeking to raise funds.

This document should be kept confidential between the investor and the company.