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The document titled 'Pitch to Potential Investors / Incubators/ Funders' is a pitch outline that is designed to persuade potential investors, incubators, and funders to support a specific project or NGO. The document is divided into six sections, each serving a specific purpose.
Section 1: Introduction
In this section, the document starts by introducing the name of the project and provides information about the person or team behind it. It emphasizes the qualifications and expertise of the team members, highlighting their unique qualities that make the project likely to succeed. Additionally, the section may include a short story to engage the audience and create a personal connection. The mission and vision of the NGO are also introduced to give a sense of purpose.
Section 2: Problem Statement
The second section focuses on explaining the problem that the project aims to address. While it acknowledges that the problem may be obvious, it provides a concise overview to ensure a common understanding among the audience.
Section 3: Target Service Group
This section provides details about the target service group, including the size and demographics. It highlights how the target group would benefit from the project and explains the anticipated positive effects that the project would have on the community or society.
Section 4: Value Proposition
In this section, the document explains why the target group needs the project and how they would benefit from the services provided. It also emphasizes the potential benefits for the investors, incubators, or funders, such as improving their corporate reputation or contributing to a social cause.
Section 5: Revenue Generation
The fifth section addresses the financial aspect of the project. It outlines the current revenue generation methods, if any, and explains how the NGO plans to raise funds in the future. This section may include details about potential revenue streams, fundraising campaigns, or partnerships.
Section 6: Support Needed
The final section highlights the support required to grow or scale the NGO. It specifies the type of support needed, such as financial assistance, networking opportunities, infrastructure, or IT support. This section aims to convey that the person being pitched to can play a crucial role in the success of the project.
Overall, the document provides a comprehensive outline for a pitch to potential investors, incubators, and funders, covering various aspects of the project and its potential impact.
1. Introduce yourself and your team: Start by providing a brief introduction about yourself and your team members. Highlight your qualifications and expertise that make you suitable for the project. Consider sharing a short story if it helps create a personal connection.
2. Explain the problem: Clearly articulate the problem that your project aims to solve. Keep it concise, assuming that the audience may already have some understanding of the problem.
3. Describe the target service group: Provide details about the target service group, including their size and demographics. Explain how they would benefit from your project and the anticipated positive effects it would have.
4. Highlight the value proposition: Emphasize why the target group needs your project and how they would benefit from the services provided. Also, mention the potential benefits for the investors, incubators, or funders, such as improving their corporate reputation.
5. Discuss revenue generation: Explain how you currently generate revenue, if applicable, and outline your plans for future fundraising. Consider mentioning potential revenue streams, fundraising campaigns, or partnerships.
6. Specify support needed: Clearly state the type of support you require to grow or scale your NGO. This could include financial assistance, networking opportunities, infrastructure, or IT support. Highlight the importance of the person you are pitching to in contributing to the success of the project.
Note: The guidance provided above focuses on the practical aspects of using the document and aims to help you effectively communicate your project to potential investors, incubators, or funders.