This document can be used to draft a sampled templateBusiness Plan for Pitch to Potential Investors / Incubators/ Funders for NGOs. It sets out all the steps / milestones of the development of the business. 

The steps include the followings: 

• Summary of Project
• Project Name
• Project Objective / Product / Service
• Project / Funding Period
• Social Problem / Issue
• How the Project can Resolve / Alleviate the Problem
• Location
• Target beneficiaries (with quantity)
• Brief Description of Project:
• Vision and mission
  • (a) Social problem to be addressed　
  • (b) The strategy or method to be adopted
  • (c) The positive change to be brought to society
  • (d) Logic Model (with Diagrams)
• Capacity of implementation and innovativeness
  • (a) Work plan and implementation timetable of this project, such as community visit, recruitment of staff or volunteers, etc
  • (b) Potential problems and solutions
  • (c) Project innovation and uniqueness
  • (d) A SWOT analysis of the project
  • (e) Marketing and promotion strategies and the channels
• Social Impact
  • (a) Target group and your understanding of their needs
  • (b) Please state clearly how poverty alleviation and/or social inclusion can be addressed.
• Capability of the team 
  • (a) Previous relevant experience of the team or applicant
  • (b) Please attach a preliminary corporate governance plan
  • (c) Other advisors and stakeholders engaged
  • (d) Measures to monitor the progress and quality of the project
• Cost effectiveness
  • (a) Cost control measures
  • (b) Please attach a budget plan and cashflow analysis

How to use this Document?

This document should be carefully read and prepared by the members / directors of the NGO.

Please complete the document accordingly with information about your product / service / project that is seeking to raise funding.