This document can be used to draft a sampled templateBusiness Plan for Pitch to Potential Investors / Incubators/ Funders for NGOs. It sets out all the steps / milestones of the development of the business.
The steps include the followings:
- Summary of Project
- Project Name
- Project Objective / Product / Service
- Project / Funding Period
- Social Problem / Issue
- How the Project can Resolve / Alleviate the Problem
- Location
- Target beneficiaries (with quantity)
- Brief Description of Project:
- Vision and mission
- (a) Social problem to be addressed 
- (b) The strategy or method to be adopted
- (c) The positive change to be brought to society
- (d) Logic Model (with Diagrams)
- Capacity of implementation and innovativeness
- (a) Work plan and implementation timetable of this project, such as community visit, recruitment of staff or volunteers, etc
- (b) Potential problems and solutions
- (c) Project innovation and uniqueness
- (d) A SWOT analysis of the project
- (e) Marketing and promotion strategies and the channels
- Social Impact
- (a) Target group and your understanding of their needs
- (b) Please state clearly how poverty alleviation and/or social inclusion can be addressed.
- Capability of the team
- (a) Previous relevant experience of the team or applicant
- (b) Please attach a preliminary corporate governance plan
- (c) Other advisors and stakeholders engaged
- (d) Measures to monitor the progress and quality of the project
- Cost effectiveness
- (a) Cost control measures
- (b) Please attach a budget plan and cashflow analysis
How to use this Document?
This document should be carefully read and prepared by the members / directors of the NGO.
Please complete the document accordingly with information about your product / service / project that is seeking to raise funding.
How to Tailor the Document for Your Need?
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Create Document: Click “Create Document” button and the document will be prepared with your account details automatically filled in.
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Please fill in any additional information by following the step-by-step guide on the left-hand side of the preview document and click the “Next” button.
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When you are done, click the “Get Document” button and you can download the document in Word or PDF format.
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Please review the document carefully and make any final modifications to ensure that the details are correct before sending to the addressee.