A brand ambassador agreement, also known as social media influencer agreement or brand representative agreement, is suitable for brand owners appointing a brand ambassador / Key Opinion Leader ('KOL') to promote its products / market through different channels. This document is drafted in favour of the ambassador.
The Brand Ambassador will be paid a commission. The Brand Ambassador can also be a sales representative. This agreement is drafted in favour of the Ambassador.
The agreement stipulates that the Ambassador acts as the Company's representative in connection with the promotion and sale of the Company Products. The Ambassador will perform services in relation to the Company, for example by engaging with the Company's social channels.
The Ambassador should note the duties and obligations stated in the agreement. These duties include granting the Company the right to use the Ambassador's image and likeness for the Company's marketing purposes.
There are also rules restricting the Ambassador's actions, for example the Ambassador is restricted from posting inappropriate content and mass unsolicited emailing.
This document should be carefully read by the Individual Brand Ambassador and Company.
Both parties should sign and return a copy, and once signed, both parties should get a copy. To avoid any future disputes, both parties may wish to have their signatures witnessed.
The Company Products, Ambassador's Duties, Restrictions, Compensation, Confidentiality, Company's Obligations and Intellectual Property terms should all be clearly stated in the agreement.
If either party wishes to amend the agreement in the future, both parties should agree to do so, and the original agreement and amendments should be recorded in writing and signed by both parties.
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