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Sponsorship Agreement


Draft a Sponsorship Agreement template for events where the Sponsor pays a fixed amount as a contribution towards costs. Get the best deal for your event today!

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Document Description

This is a sponsorship agreement entered between two parties, the event holder and the sponsor, on the current date. The event holder is the organizer and proprietor of the event, and the sponsor has agreed to sponsor the event and acquire certain rights and licenses in relation to the event on the terms outlined in this agreement.

The agreement includes a clause on interpretation and definitions, which outlines the meanings of specific terms in the document. The sponsorship fee is the sum of money paid to the event holder as referred to in clause 5. The event title is the name of the event, and the event logo is the mark associated with the event.

The grant of sponsorship rights includes the exclusive right to erect and display advertising boards and banners at the event, the exclusive license to use the sponsor's marks on stationery and promotional campaigns, the right to display and sell the sponsor's products at suitable locations at the event, the right to be acknowledged as the sponsor of the event in all advertising relating to it, and the right to have the sponsor's name displayed on the front cover and one full page of colour advertising in the official program of the event.

The grant also includes the right to occupy or use hospitality facilities at the expense of the sponsor at suitable locations at the premises, receive complimentary tickets and passes for admission to the car park, and have the event staged and publicised with the sponsor's name. Additionally, the sponsor can provide a permanent trophy approved by the event holder and call upon the event holder to provide a participant in the event for promotion of the sponsor's products.

The event holder is prohibited from granting any rights to another party that would allow it to adopt the sponsor's description of the event. If the event holder receives financial or other support from another party in respect of the event, it shall specifically prohibit that party from referring to itself as a sponsor of the event.

The agreement specifies the term, which is for a fixed period, and the sponsorship fee payable by the sponsor. It also covers warranties, indemnities, and termination clauses, which outline the process for terminating the agreement and the consequences of early termination.

This agreement sets out the terms and conditions of the sponsorship arrangement between the event holder and the sponsor, providing a framework for a successful and profitable partnership between the two parties.


How to use this Document?

This document is a sponsorship agreement template between an event holder and a sponsor. The purpose of this agreement is to grant certain rights and licenses to the sponsor in relation to the event. Here are the steps on how to use this document in a SEO-friendly manner:

1. Introduction: The sponsorship agreement is entered into on the current date between the event holder and the sponsor. The introduction should briefly explain what the document is, who it's for, and its purpose.

2. Interpretation: This section defines the terms used in the agreement, such as "Business Day," "Company Logo," "Event Period," and others. It's essential to include definitions to avoid confusion and ensure both parties are on the same page.

3. Grant of Sponsorship Rights: This section outlines the sponsorship rights the event holder is granting to the sponsor. These rights include the right to display advertising boards and banners, use the sponsor's logo, and sell company products at the event, among others. It's essential to provide clear and concise information about the sponsor's rights to avoid misunderstandings.

4. No Other Grant: The event holder undertakes not to grant any rights to any other party that would enable it to adopt the description of "Sponsor" of the Event. This section is important to ensure that the sponsor's investment in the event is protected and exclusive.

5. Official Supplier Status: This section grants the sponsor the opportunity to become the official supplier of goods or services for the event. It's crucial to explain the conditions and requirements for the sponsor to obtain official supplier status.

6. Term and Termination: This section explains the duration of the sponsorship agreement and the conditions under which it may be terminated by either party. It's crucial to provide clear termination clauses to ensure both parties understand their rights and obligations.

7. Payment: This section outlines the payment terms and conditions, including the sponsorship fee and payment schedule. It's crucial to explain the payment process to avoid misunderstandings or disputes.

8. Confidentiality: This section protects the confidentiality of information exchanged between the event holder and the sponsor. It's essential to include a confidentiality clause to ensure both parties' information is protected.

9. Liability and Indemnity: This section outlines the liability and indemnity terms and conditions. It's crucial to include this section to ensure both parties are protected in the event of damage or loss.

10. Governing Law and Jurisdiction: This section specifies the governing law and jurisdiction for resolving any disputes arising from the sponsorship agreement. It's essential to include this section to ensure both parties understand the legal system and procedures that will be followed.

In conclusion, this sponsorship agreement template is a valuable tool for event holders and sponsors to clarify their rights and obligations regarding the event. By following these steps, both parties can ensure a successful and mutually beneficial partnership.



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