Sponsorship Agreement

This sponsorship agreement is made between an event holder and a sponsor. The event holder is the organiser of the event and is empowered to grant rights and licences to sponsors of the event. The sponsor agrees to sponsor the event and acquire from the event holder certain rights and licences related to the event on the terms set out in the agreement.

The agreement includes a section for interpretation, which defines the meanings of the terms used in the agreement. The terms include Business Day, Company Logo, Company Products, Designated Account, Event, Event Logos, Event Period, Event Title, Premises, Marks, Sponsorship Fee, and Sponsorship Rights.

The agreement states that the event holder appoints the sponsor to be the primary sponsor of the event and grants them exclusive rights, licences, and opportunities. These rights include the right to erect and display advertising boards and banners, the licence to use the sponsor's marks on stationery and promotional and advertising campaigns, the right to display and sell company products, the right to be acknowledged as the sponsor of the event in all advertising relating to it, and more.

The agreement also states that the event holder will not grant any rights to any other party that will enable them to adopt the description of "sponsor" of the event. The event holder can grant "Official Supplier" status to any party for the provision of goods or services to the event, but no official supplier will be appointed whose products or services are competitive with the business or products of the sponsor.

The costs related to the sponsorship agreement are also outlined in the agreement, including the sponsorship fee and the costs related to the rights and licences granted to the sponsor.

Overall, this sponsorship agreement outlines the terms and conditions under which a sponsor can sponsor an event, including the rights and licences that are granted to them and the costs associated with the sponsorship.

How to use this Document?

To use this sponsorship agreement document effectively, follow these steps:

1. Read through the entire document to ensure you understand the terms and conditions before using it.

2. Customise the document to include the names and registered addresses of both parties.

3. Define the terms used in the agreement, such as Business Day, Company Logo, Company Products, Designated Account, Event, Event Logos, Event Period, Event Title, Premises, Marks, Sponsorship Fee, and Sponsorship Rights.

4. Review the clauses and schedules outlined in the document to determine which ones apply to your specific situation.

5. Note that the Event Holder is granting the Sponsor certain rights and licenses, as outlined in clause 2, which includes the right to display advertising boards and banners, the license to use the Marks, the right to display and sell Company Products, the right to be acknowledged as the sponsor of the event in all advertising, the right to have the name of the Sponsor prominently displayed, the non-exclusive right to erect hospitality facilities, the right to receive an allocation of complimentary tickets, the right to have the Event staged and publicised in a specific manner, and the right to provide a permanent trophy and kit bags.

6. Understand that the Event Holder will not grant any rights to other parties that will enable them to adopt the description of "Sponsor" of the Event, and that the Event Holder will be entitled to grant "Official Supplier" status to other parties as long as their products or services are not competitive with the business or products of the Sponsor.

7. Consider the costs involved in the agreement, as outlined in clause 6.

8. Review and sign the agreement, making sure all parties have agreed to the terms and conditions.

9. Keep a copy of the signed agreement for future reference.

By following these steps, you can ensure that you use this sponsorship agreement document effectively and in a way that benefits both parties.