Sponsorship Agreement

The Sponsorship Agreement is a legally binding document that outlines the terms and conditions between the event holder and the sponsor. It is important because it establishes the rights and obligations of both parties and ensures that the event is properly sponsored and promoted.

 

The entire document is divided into several sections, each addressing different aspects of the agreement. The first section, titled 'Interpretation', provides definitions for key terms used throughout the agreement. This ensures that both parties have a clear understanding of the terminology used.

 

The second section, titled 'Grant of Sponsorship Rights', outlines the specific rights and licenses granted to the sponsor by the event holder. These include the exclusive right to display advertising boards and banners at the event, the license to use the sponsor's logo on stationery and promotional material, the right to display and sell company products at the event, and the right to be acknowledged as the sponsor in all advertising related to the event.

 

The third section, titled 'Sponsor's Obligations', outlines the obligations of the sponsor. This includes the payment of the sponsorship fee, compliance with event rules and regulations, and the use of approved advertising and promotional material. The sponsor is also required to provide a trophy for the event, supply artwork for promotional material, and not engage in joint promotions without the event holder's consent.

 

The fourth section, titled 'Event Holder's Obligations', outlines the obligations of the event holder. This includes organizing and staging the event, providing the premises for the event, and ensuring that the event is widely publicized. The event holder is also responsible for obtaining television coverage of the event and ensuring that the necessary insurance coverage is in place.

 

The fifth section, titled 'Sponsorship Fee', specifies the amount and manner of payment for the sponsorship fee. It also addresses the payment of prize money, if applicable, and any applicable sales or value-added tax.

 

The sixth section, titled 'Period of Agreement', specifies the term of the agreement and provides an option for the sponsor to extend the agreement for additional periods.

 

The seventh section, titled 'Boards and Banners', outlines the sponsor's responsibility for providing and maintaining advertising boards and banners at the event.

 

The eighth section, titled 'Event Logos', addresses the conditions of use for the event logos and the sponsor's obligations in relation to their use.

 

The ninth section, titled 'Termination', outlines the events that may lead to the termination of the agreement and the consequences of termination.

 

The tenth section, titled 'Consequences of Termination', specifies the actions to be taken by both parties upon the expiry or termination of the agreement.

 

The eleventh section, titled 'Precedence', states that this agreement supersedes any previous agreements or arrangements between the parties.

 

The twelfth section, titled 'Force Majeure', addresses the parties' obligations in the event of circumstances beyond their control.

 

The thirteenth section, titled 'Confidentiality', requires the sponsor to keep the terms of the agreement and any confidential information confidential.

 

The fourteenth section, titled 'Law and Construction', specifies the jurisdiction and governing law of the agreement.

 

The fifteenth section, titled 'Notices', outlines the requirements for giving notice under the agreement.

 

The sixteenth section, titled 'Non-Assignability', states that the rights and obligations under the agreement are personal to the sponsor and cannot be assigned without the event holder's consent.

 

The seventeenth section, titled 'Waiver and Variation', addresses the waiver of rights and the variation or cancellation of the agreement.

 

The eighteenth section, titled 'Severance', states that if any provision of the agreement is void or unenforceable, it shall be deleted and the remaining provisions shall continue in full force and effect.

 

The nineteenth section, titled 'No Partnership or Agency', clarifies that the agreement does not create a partnership or agency relationship between the parties.

 

The twentieth section, titled 'Entire Agreement', states that the agreement represents the entire agreement between the parties and supersedes any previous agreements or arrangements.

 

The twenty-first section, titled 'No Rights for Third Parties', clarifies that the agreement does not confer any rights on third parties.

 

The document also includes several schedules, including the company logo, company products, marks, and boards and banners. These schedules provide additional details and specifications related to the agreement.

 

Overall, the Sponsorship Agreement is a comprehensive document that covers all aspects of the sponsorship arrangement between the event holder and the sponsor. It ensures that both parties have a clear understanding of their rights and obligations and provides a framework for the successful sponsorship and promotion of the event.

How to use this document?

1. Review the entire Sponsorship Agreement to familiarize yourself with its contents and understand the importance of the document.

2. Pay attention to the definitions provided in the 'Interpretation' section to ensure a clear understanding of the terminology used throughout the agreement.

3. Understand the specific rights and licenses granted to the sponsor in the 'Grant of Sponsorship Rights' section. This includes the right to display advertising boards and banners, use the sponsor's logo, and sell company products at the event.

4. Familiarize yourself with the sponsor's obligations outlined in the 'Sponsor's Obligations' section. This includes the payment of the sponsorship fee, compliance with event rules and regulations, and the use of approved advertising and promotional material.

5. Understand the event holder's obligations in the 'Event Holder's Obligations' section. This includes organizing and staging the event, providing the premises, and ensuring wide publicity.

6. Review the details of the sponsorship fee in the 'Sponsorship Fee' section. Understand the amount and manner of payment, as well as any applicable taxes.

7. Take note of the term of the agreement in the 'Period of Agreement' section. Consider whether you want to exercise the option to extend the agreement for additional periods.

8. Understand the sponsor's responsibility for providing and maintaining advertising boards and banners at the event, as outlined in the 'Boards and Banners' section.

9. Familiarize yourself with the conditions of use for the event logos in the 'Event Logos' section. Ensure compliance with the event holder's requirements.

10. Be aware of the events that may lead to the termination of the agreement and the consequences of termination, as outlined in the 'Termination' and 'Consequences of Termination' sections.

11. Understand the jurisdiction and governing law of the agreement in the 'Law and Construction' section.

12. Follow the requirements for giving notice under the agreement, as outlined in the 'Notices' section.

13. Remember that the rights and obligations under the agreement are personal to the sponsor and cannot be assigned without the event holder's consent, as stated in the 'Non-Assignability' section.

14. Be aware of the waiver of rights and the variation or cancellation of the agreement, as outlined in the 'Waiver and Variation' section.

15. If any provision of the agreement is void or unenforceable, it shall be deleted and the remaining provisions shall continue in full force and effect, as stated in the 'Severance' section.

16. Understand that the agreement does not create a partnership or agency relationship between the parties, as stated in the 'No Partnership or Agency' section.

17. Remember that the agreement represents the entire agreement between the parties and supersedes any previous agreements or arrangements, as stated in the 'Entire Agreement' section.

18. Be aware that the agreement does not confer any rights on third parties, as stated in the 'No Rights for Third Parties' section.

Please note that this guidance is a summary and does not replace a thorough review and understanding of the entire Sponsorship Agreement. It is important to consult with legal professionals for specific advice and guidance related to your situation.