Marketing Process Guideline

The document titled 'Marketing Process Guideline' is a set of guidelines that provide detailed instructions on how to draft a blog post and the suggested timeline for publishing the blogs. The document is important as it ensures that the blog posts created by the writers align with the company's marketing objectives and adhere to certain standards.

 

The document is divided into two main sections: an overview and how to draft a blog post. The overview section provides a brief introduction to the purpose of the guidelines and highlights the importance of creating blog posts that relate to current affairs and trendy items. It emphasizes the need to avoid discriminatory or inappropriate subjects and suggests using search engine optimization techniques to identify popular keywords for the blog titles.

 

The section on how to draft a blog post provides step-by-step instructions for the writers. It starts by emphasizing the importance of using an eye-catchy title for the blog and provides guidance on how to incorporate relevant keywords into the title. The document also highlights the need for an introductory paragraph that provides an overview of the blog content.

 

Furthermore, the guidelines require the writers to include links to the company's products or services that are related to the blog topic for promotional purposes. The document specifies that each blog should be linked to at least three products or services. Additionally, the writers are instructed to create a brief reference list at the bottom of the blog following the APA 7th edition format.

 

Another important aspect mentioned in the guidelines is the inclusion of visuals in the blog posts. The writers are required to insert at least three photos in each blog, and the source of each photo should be listed under its caption.

 

The document also provides a suggested timeline for the workflow involved in creating and publishing the blog posts. It outlines the responsibilities of the writer, editor, and graphics design team at different stages of the process. The timeline ensures that the blog posts are submitted, reviewed, optimized, and finalized in a timely manner, leading to their publication the next day at 10:00 am. Finally, the marketing department reviews site analytics and provides feedback to the relevant teams.

 

In summary, the 'Marketing Process Guideline' document is a comprehensive set of instructions that highlight the importance of creating blog posts that align with the company's marketing objectives. It provides detailed guidance on various aspects of drafting a blog post, including title creation, content structure, linking to relevant products or services, referencing, and the inclusion of visuals. The suggested timeline ensures an efficient workflow for the creation and publication of the blog posts.

How to use this document?

1. Propose topics: Unless instructed, propose topics for the blog posts that relate to current affairs and trendy items. Avoid discriminatory or inappropriate subjects.

2. Use eye-catchy title: Create an eye-catchy title for the blog using search engine optimization techniques. Identify popular keywords and incorporate them into the title.

3. Provide overview: Start the blog with an introductory paragraph that provides an overview of the content.

4. Link to products/services: Unless instructed otherwise, include links to at least three products or services offered by the company that are related to the blog topic for promotional purposes.

5. Create reference list: Include a brief reference list at the bottom of the blog following the APA 7th edition format.

6. Insert photos: Insert at least three photos in each blog post. List the source of each photo under its caption.

7. Workflow timeline: Follow the suggested timeline for the workflow:

a. Writer creates a draft blog every day and sends it to the editor by 10:00 am.

b. Editor reviews the content and proposes revisions to the writer by 03:00 pm on the day of blog submission.

c. Writer completes search engine optimization using keywords by 03:30 pm on the day of blog submission.

d. Graphics design team adds a cover photo by 04:00 pm on the day of blog submission.

e. Blog post is published the next day by 10:00 am.

8. Review site analytics: The marketing department reviews site analytics and provides feedback to the writers, editors, and graphics design team by Thursday 11:00 am.