This marketing agreement is suitable for intellectual property owner (e.g. software license) appointing marketing agent into new territory. The Agent will be paid a commission as a % the Sales Amount instead of buying on own account. The Agent can also be a sales representative. This agreement is drafted in favour of the Agent.
The Principal is a development and management company that, among other things, designs, develops, and licenses solutions for the customer.
The Principal desires that certain of its solutions (the “Principal Products”) be licensed to Customers in a certain territory (the “Territory”) and that Agent act as Principal’s representative in connection with the promotion and sale of the Principal Products in the "Territory" as defined below under the terms and conditions of this Agreement.
The Agent has the ability to act as Principal’s representative in connection with the promotion and sale of the Principal Products in the Territory.
Principal appoints Agent as its exclusive Marketing Agent in the Territory for the Term of this Agreement. Principal also grants Agent the right of first refusal during the Term of this Agreement to act as Principal’s Marketing Agent in other territories within [REGION] under terms and conditions to be later determined by Principal in its sole discretion.
Principal appoints Agent as its exclusive Sales Representative in the Territory for the Term of this Agreement. Principal and other Sales Representatives may conduct sales of the Principal Products in the Territory, except as otherwise provided in this Agreement. Principal may, in its sole discretion, permit Agent to conduct sales of the Principal Products outside the Territory on a case-by-case basis.
marketing agency agreement,
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