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The marketing plan document is of great importance as it serves as a comprehensive guide for launching a new product successfully. The document consists of several sections that provide detailed information and strategies for various aspects of the marketing plan.
The document begins with an executive summary, which gives an overview of the company, Account Job Company, and its reputation in the global market. It also mentions the vision of the company to lead the industry and highlights the successful launch of 10+ products. The marketing plan is specifically designed for a new product expected to be launched in Q3 of 2022.
The document then moves on to the business initiative section, which outlines the strategies to increase product exposure and sales within 12 months. It describes the initiative in detail and mentions the intention to conduct surveys to collect feedback on marketing campaigns. The inclusion of quantifiable metrics to measure the target audience's interest in purchasing the product after the initiative is carried out is also emphasized.
Next, the customer analysis section focuses on identifying the targeted customer for the product. It encourages providing details such as age, gender, income group, and personal challenges of the target audience.
To make the marketing plan comprehensive, a SWOT analysis is conducted. The strengths of the company are highlighted, along with the reasons for its current success and what clients appreciate about the company. The weaknesses are identified, including current barriers the company is facing and areas for improvement. Opportunities are explored, such as current trends and geopolitical and economic factors that the company can leverage in the near future. Threats are analyzed, including the strengths of competitors and potential future geopolitical crises.
The marketing strategy section is divided into several subsections. The product subsection provides a brief description of the product, including its unique selling point. The price subsection mentions the price of the product and discusses its competitiveness. If the price is set higher than substitutes, the reason behind it is explained, such as special functions that other products cannot provide. The place subsection specifies where the marketing campaign will be carried out and considers factors like convenience and cost. The promotion subsection outlines how the promotion will be executed and discusses the potential involvement of famous popstars or YouTubers and the reasons for such choices.
The budget section is included to allocate expenses for the marketing campaign. However, the specific details of the budget are not provided in the given document.
Lastly, the marketing channels section emphasizes the importance of multiple marketing campaigns to ensure the success of the product launch. However, the goals of these marketing channels are not mentioned in the given document.
1. Identify the target audience: Clearly define the characteristics of the target audience, including age, gender, income group, and personal challenges. This will help tailor the marketing strategies accordingly.
2. Conduct a SWOT analysis: Analyze the strengths, weaknesses, opportunities, and threats of the company. Identify reasons for the company's current success, barriers it faces, potential trends and factors to leverage, and competitor strengths and potential crises.
3. Define the marketing strategy: Provide a brief description of the product, highlighting its unique selling point. Specify the price, considering its competitiveness and any special functions that justify a higher price. Determine the venues for the marketing campaign, ensuring convenience and cost-effectiveness. Plan the promotion strategy, considering the involvement of famous popstars or YouTubers and the reasons behind such choices.
4. Allocate the budget: Prepare a budget for the marketing campaign, considering various items and their associated expenses. However, the specific details of the budget are not provided in the given document.
5. Implement multiple marketing channels: Plan and execute several marketing campaigns to maximize the success of the product launch. However, the goals of these marketing channels are not mentioned in the given document.