The Company collects and processes Personal Data for the following reasons:
(a) performing our agreement with you to provide content and services, including providing, improving and developing our services;
(b) researching, designing and launching new features or products;
(c) providing you with alerts, updates, materials or information about our services or other types of information that you requested or signed up to;
(d) collecting overdue amounts;
(e) responding or taking part in legal proceedings, including seeking professional advice, or for the purposes of the legitimate and legal interests of the Company or a third party (e.g. the interests of our other customers);
(f) compliance with legal obligations that we are subject to;
(g) communicating with you and responding to your questions or requests;
(h) direct marketing - we require your consent specifically for this purpose and you may opt out any time;
(i) purposes directly related or incidental to the above; or
(j) where you have given consent to it.
These reasons for collecting and processing Personal Data determine and limit what Personal Data we collect and how we use it (section 3. below), how long we store it (section 4. below), who has access to it (section 5. below) and what rights and other control mechanisms are available to you as a user (section 6. below).