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This is the short form of a Website Linking Licence Agreement. This agreement sets out the rights and obligations of both the Linker and the Company. This document is drafted in favour of the Company. Website linking is an advantageous tool for increasing one's digital presence on online platforms. However, it is necessary to sign an agreement to limit the liabilities of both parties and protect their business interests.
This document should be carefully read by the Linker and the Company.
The Company should include a detailed description of their trademark or any intellectual properties that a hyperlink would reasonably have interaction with. This is to ensure that the Company's digital presence is not misrepresented in a way that would affect its reputation and branding if done incorrectly.
The Company can also state some termination grounds that give the Linker expectations of their website linking policies. Some of the termination grounds maybe, if the linker is involved with any activities that are deemed immoral, damaging the reputation or it is against the policies of the Company.