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Website and Online Document

Website Communications

Effective communication with your website/application users is of fundamental importance to maintaining your online image. You will need to think about the kind of e-mails you are sending to your users and ensure to convey the right and consistent message to visitors and users.

1. Welcome Email

The welcome email is critical to building your relationship with your users, so it’s important they are written well to make the best first impression. Welcome emails are usually short and concise, containing the necessary information to assist users with the login process.

It is important to remember that the welcome e-mail is for the benefit of the target audience. It is important to think about the need of the target audience instead of just trying to promote your service. Send one welcome email instead of multiple messages so that the user is not confused.

2. Other Emails

Other emails could include regular news, promotions, payment receipts, renewal notices, expiry notices, etc. Please also make sure that these are done professionally in the same style as the welcome email with clear communication purposes.

3. General Tips

Effective online communication is necessary to build relationships with users and potential customers. So, make sure you follow these tips for communication with visitors:

  • be sure to include your brand and who is the sender of the e-mail;
  • ensure that the e-mail has not been sent to the junk mail folder (ensure that your e-mail address has not been blacklisted as spam).
  • trust factors are also important, including the relevant social media links;
  • use clear and concise language i.e. be clear on why you send the e-mail by including the purpose in the subject line and draws the users together with references to tasks they all wish to complete.
  • include a call to action with links to allow users to log in and access your website
  • make sure that it is well designed and visually attractive to induce the user to read and take action.

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