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The document titled 'Product / Goods Follow Up' is an important communication tool used to follow up with a potential customer who has previously shown interest in a specific product. The purpose of this document is to provide updated information about the product, highlight any improvements or upgrades that have been made, and offer alternative options from different brands.
The document starts with the account holder's first name, last name, job title, and address. It is then addressed to the recipient, including their title and last name, along with their address. The current date is mentioned to indicate the timeliness of the follow-up.
The content of the document begins by expressing gratitude for the recipient's previous interest in the product, mentioning that it was enquired about a certain number of months or years ago. It is then stated that the product line has expanded since the last enquiry. The specific product being referred to is described as having been improved and upgraded with new features, which are briefly mentioned. Additionally, the document highlights that there are alternative brands available, without specifying them all but mentioning that there are more options.
To provide further information and reference, the document includes the latest catalogue, which is enclosed for the recipient's perusal. The recipient is encouraged to reach out for any further enquiries via email or by referring to the information on the company's website. If the recipient wishes to place an order from the catalogue, they are instructed to contact the company using the same communication channels.
The document concludes with a closing statement and the account holder's first name, last name, job title, and company name, indicating the sender's identity and affiliation with the company.
1. Update the recipient: Begin by addressing the recipient using their title and last name, and express gratitude for their previous interest in the product.
2. Highlight product improvements: Mention that the product has been improved and upgraded with new features, specifying these features briefly.
3. Offer alternative brands: Inform the recipient that there are alternative brands available without specifying them all, but emphasizing that there are more options.
4. Provide reference material: Enclose the latest catalogue for the recipient's reference.
5. Encourage further enquiries: Inform the recipient that they can reach out for any further enquiries via email or by referring to the information on the company's website.
6. Order placement: If the recipient wishes to place an order from the catalogue, instruct them to contact the company using the same communication channels.
7. Closing statement: Conclude the document with a closing statement and include the account holder's first name, last name, job title, and company name to indicate the sender's identity and affiliation with the company.