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Document Description
The document titled 'Product / Goods Follow Up' is an important communication tool used by a company to reach out to a customer who has made a previous purchase. The purpose of this document is to follow up with the customer and gather feedback about their experience with the product. The document starts with a polite greeting and expresses gratitude for the customer's past purchase. It then proceeds to inquire about the customer's current usage of the product and whether they have switched to a different supplier.
The document acknowledges that the customer has not made any recent purchases and seeks to understand the reasons behind this. It asks if there were any issues with the previous product, such as dissatisfaction, poor customer service, or high pricing. The company expresses a genuine interest in finding out the cause of the customer's absence.
Furthermore, the document informs the customer about the company's product line expansion and improvements since their last purchase. It highlights specific features and mentions the availability of alternative brands. The company includes a catalogue for the customer's reference and encourages them to provide feedback using the attached return envelope or through online means.
In conclusion, this document serves as a personalized follow-up message to a customer, aiming to gather feedback, address any concerns, and potentially generate new orders.
How to use this document?
To effectively use the 'Product / Goods Follow Up' document, follow these steps:
1. Begin with a polite greeting and express gratitude for the customer's past purchase.
2. Inquire about the customer's current usage of the product and whether they have switched to a different supplier. Ask for feedback on their experience and any reasons for not making recent purchases.
3. Inform the customer about the company's product line expansion and improvements since their last purchase. Highlight specific features and mention alternative brands available.
4. Enclose a catalogue for the customer's reference and provide options for providing feedback, such as using the attached return envelope or responding to an online survey.
5. Encourage the customer to place an order from the catalogue if they are interested, and provide instructions for doing so.
By following these steps, you can effectively engage with the customer, gather valuable feedback, and potentially generate new orders for your company's products.
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