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A draft letter to follow up on an inactive customer who has not ordered goods for a long time. Customer retention is a common problem for many businesses. A newsletter or any follow-up letter is sometimes necessary to spark interest in your customers to purchase your goods or services again. Informing your customers that your business has new features, such as discounts, new products, or better quality services will increase the chances of improving the customer retention rate.
This letter should be used by the marketing team of a company.
While it may be useful to add-in details to regain your customer's engagement with your business, it is good to keep it succinct to quickly capture their attention.
A customer should read this letter carefully to find out whether there are any relevant discounts for purchasing and goods and services as a returning customer.