Applying for Sole Agency
Application Letter from the Importer
This document can be used as a template for the agent/importer to apply to be the sole agent of the principal/exporter. It sets out the background, expertise and capability of the agent, and it seeks a physical meeting to discuss the details.
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Document Description
The document titled 'Applying for Sole Agency' is a formal letter that is used to express interest in becoming the sole agent for a company's products in a specific market. The letter begins with a brief introduction, highlighting the importance of the document. It explains that the sender recently attended a conference/exhibition/meeting where they were impressed by the high quality, attractive design, and reasonable prices of the company's products. After seeing the full catalogue, they are convinced that there is a promising market for the products in their country.
The letter then goes on to state that if the company is not already represented in their country, the sender would be interested in acting as their sole agent. They mention that they are leading importers and distributors with a good knowledge of the market. They also highlight their good contacts with the leading retailers through their sales organization.
The sender assures the company that they handle several other agencies in non-competing lines and can provide first-class references if needed. They believe that an agency for marketing the company's products in their country would be beneficial for both parties. They express their anticipation of a positive response and mention that their manager/purchase director/CEO will be visiting the company during a specific time.
The letter concludes with a polite closing and the sender's contact information.
Overall, this document serves as a formal request to become the sole agent for a company's products in a specific market. It highlights the sender's interest, experience, and potential benefits for both parties involved.
How to use this document?
1. Attend a conference/exhibition/meeting where the company's products are showcased to get a firsthand experience of their quality, design, and pricing.
2. Research the market in your country to determine if there is a potential demand for the company's products.
3. If the company is not already represented in your country, express your interest in becoming their sole agent.
4. Highlight your experience as a leading importer and distributor, emphasizing your knowledge of the market and your contacts with leading retailers.
5. Offer references from other agencies you handle in non-competing lines to showcase your credibility.
6. Explain the potential benefits of having an agency for marketing the company's products in your country.
7. Express your anticipation of a positive response and mention that your manager/purchase director/CEO will be visiting the company during a specific time.
8. Close the letter politely and provide your contact information for further communication.
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