This document can be used as a template for the agent to propose a price reduction of the principal's product. It is a letter to the principal and it sets out the reasons for the proposal and seeks further guidance from the principal.
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The document titled 'Correspondence between Principle and Agent' is a letter that serves as a means of communication between a principle and an agent. The importance of this document lies in its ability to convey important information, such as customer orders and concerns, to the principle. It also provides an opportunity for the agent to express their thoughts and suggestions.
The entire document consists of several sections, each serving a specific purpose. The first section includes the account information, such as the first name, last name, job title, and address of the account. This information helps in identifying the sender and recipient of the letter.
The next section is the date, which indicates the current date when the letter is written. This helps in establishing a timeline for the communication.
The salutation 'dear sir/madam' is used to address the principle or agent respectfully. It sets the tone for the rest of the letter.
The main body of the letter starts with the introduction of the purpose of the letter. In this case, it is to inform the principle about the customer's order for products. The agent mentions that securing the order was not easy due to the higher quoted prices. However, the order was eventually accepted based on the principle's reputation for quality.
The agent then expresses their concern about the growing competition in the market. They inform the principle that competitors' agents are active in the market, offering good quality products at cheaper prices. The agent warns that maintaining the past volume of sales will be difficult unless the principle can reduce their prices.
To support their argument, the agent mentions that they are sending copies of the price lists of competing firms. This provides evidence and guidance for the principle to consider the proposed price reduction.
The letter concludes with a closing remark, 'yours faithfully,' followed by the account's first name, last name, and job title. This signifies the end of the communication and the sender's signature.
Each section of the document plays a crucial role in conveying the message effectively and ensuring clarity between the principle and agent.
1. Enter account information: Fill in the first name, last name, job title, and address of the account in the designated fields. This helps in identifying the sender and recipient of the letter.
2. Add the current date: Enter the current date in the specified field. This establishes a timeline for the communication.
3. Address the principle or agent respectfully: Use the salutation 'dear sir/madam' to address the principle or agent respectfully. This sets the tone for the rest of the letter.
4. Introduce the purpose of the letter: Clearly state the purpose of the letter in the opening paragraph. In this case, it is to inform the principle about the customer's order for products.
5. Explain the challenges faced: Describe the difficulties encountered in securing the order, such as higher quoted prices. Mention that the order was accepted based on the principle's reputation for quality.
6. Highlight the competition in the market: Express concern about the growing competition in the market. Inform the principle about the presence of competitors' agents offering good quality products at cheaper prices.
7. Emphasize the need for price reduction: Clearly state that maintaining the past volume of sales will be difficult without a price reduction. Provide guidance by mentioning the inclusion of price lists of competing firms.
8. Conclude the letter: End the letter with a closing remark, such as 'yours faithfully,' followed by the account's first name, last name, and job title. This signifies the end of the communication and the sender's signature.
Note: It is important to adapt the content of the letter to the specific situation and ensure that the language used is professional and appropriate.