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The document titled 'Sales / Marketing Communication' is an important communication tool for promoting a fitness program. It is addressed to a specific recipient and aims to persuade them to purchase the program. The document starts with a personalized greeting and establishes a sense of urgency by mentioning the current date. It then introduces the program as an effective and fun way to achieve a better body shape.
The document emphasizes that the program is designed to help people get started on their fitness journey. It promises to send a program kit that includes all the necessary materials. The program requires a specific time commitment, x minutes a day, y times a week, and assures the reader that it will firm up their muscles and improve their body shape.
To address any concerns or myths about the program, the document clarifies that it will not result in a reduction of cup size. It assures the reader that the program is safe and focuses on losing fat in desired areas while preserving other areas. The document highlights that the program delivers faster results compared to other forms of exercise.
The document then introduces the package available for purchase, which includes exercise equipment, health supplements, and a complete exercise regime. It emphasizes that this package is only available through online or telephone registration and cannot be bought in stores. As an added incentive, the document mentions an extra benefit included with the purchase, worth a certain currency amount. A promo code is provided for the customer to use during the order process.
Finally, the document provides instructions on how to order the program package. It mentions that a credit card is required and provides a link to an online registration website or a toll-free phone number to call. The document concludes by expressing enthusiasm for the recipient's response and looks forward to hearing from them.
Overall, this document serves as a persuasive sales and marketing communication, highlighting the benefits and features of the fitness program and providing clear instructions on how to make a purchase.
1. Address the recipient: Begin the communication by addressing the recipient by their first and last name, followed by their title.
2. Establish the date: Include the current date to create a sense of urgency.
3. Introduce the program: Highlight the program as an effective and fun way to achieve a better body shape.
4. Emphasize getting started: Mention that a program kit will be sent to the recipient, containing all the necessary materials.
5. Specify time commitment: State the required time commitment for the program, x minutes a day, y times a week.
6. Address concerns and myths: Clarify that the program will not result in a reduction of cup size and assure the reader of its safety and targeted fat loss.
7. Highlight faster results: Emphasize that the program delivers faster results compared to other forms of exercise.
8. Introduce the package: Describe the contents of the package, including exercise equipment, health supplements, and a complete exercise regime.
9. Mention exclusivity: State that the package is only available through online or telephone registration and cannot be bought in stores.
10. Offer an extra benefit: Mention an additional benefit included with the purchase, worth a certain currency amount.
11. Provide ordering instructions: Instruct the recipient to have a credit card ready and provide a link to an online registration website or a toll-free phone number.
12. Mention promo code: Provide a promo code for the customer to use during the order process.
13. Conclude with enthusiasm: Express enthusiasm for the recipient's response and look forward to hearing from them.