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Document Description
The document titled 'Sales / Marketing Communication' is a communication piece used by a company to announce the opening of a new store and promote a grand opening sale. The document is addressed to a specific recipient and includes the date of the communication. The purpose of the document is to inform the recipient about the new store opening and encourage them to visit the store during the grand opening sale.
The document starts with a greeting and addresses the recipient by their title and last name. It then introduces the company, 'account job company,' and highlights the pride the company feels about the new store opening. The company emphasizes the significance of the new store by referring to it as a 'gleaming new addition' to their family.
The document proceeds to provide details about the grand opening sale. It mentions that all products in the store will be offered at a special discount of x%. It further specifies that certain special products, originally priced at a specific currency amount, will now be available for a reduced price of currency. Additionally, other special products, previously priced at a different currency amount, will also be on sale for currency. The document emphasizes the incredible savings that customers can avail during the sale.
To create a sense of urgency, the document informs the recipient that the sale is only for a limited time period, specifying the dates. It encourages the recipient to come early for the best selection and provides the store's opening hours, from time am to time pm.
The document concludes with a closing remark and the sender's name, including their first name, last name, job title, and company name.
How to use this document?
1. Address the recipient: Begin the communication by addressing the recipient by their title and last name. This ensures a personalized approach.
2. Introduce the company and new store: Provide a brief introduction about the company and emphasize the pride associated with the opening of the new store. This creates a positive impression.
3. Highlight the grand opening sale: Clearly mention the special discount offered on all products and specify the reduced prices of certain special products. This attracts customers with the promise of incredible savings.
4. Create a sense of urgency: Inform the recipient that the sale is for a limited time period and specify the dates. Encourage them to visit early for the best selection.
5. Provide store opening hours: Clearly state the opening hours of the store during the grand opening sale. This helps customers plan their visit.
6. Conclude with a closing remark: End the communication with a closing remark and include the sender's name, job title, and company name. This adds a professional touch.
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