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The document titled 'Sales Letter Resort /Appeal to Warmth' is a sales letter that aims to promote a product that provides warmth and comfort during cold weather. The letter begins by addressing the reader and highlighting the importance of staying warm in cold, damp, and changeable weather conditions. It emphasizes that the product being promoted has been proven to have the highest warmth insulating properties among traditional underwear fabrics.
The letter goes on to explain that the product not only provides warmth but also relieves aches and pains, particularly those caused by rheumatism. It is mentioned that the fabric absorbs less moisture than conventional underwear fabrics, allowing perspiration to pass through and leaving the skin dry and warm.
To support the claims made in the letter, testimonials from satisfied customers are included in the enclosed catalogue. The letter mentions that the demand for the product has been growing, indicating its popularity and effectiveness.
The letter encourages the reader to browse through the catalogue and choose a garment they would like to purchase. It assures the reader that if they are not completely satisfied with their purchase, they can return it for a refund without any hassle.
In conclusion, the sales letter aims to convince the reader of the benefits of the product in terms of warmth, comfort, and relieving aches and pains. It provides testimonials and offers a refund guarantee to instill confidence in the reader's decision to purchase the product.
1. Address the reader: Begin the letter by addressing the reader as 'Dear Sir/Madam' to establish a polite and professional tone.
2. Highlight the importance of warmth: Emphasize the significance of staying warm in cold, damp, and changeable weather conditions.
3. Promote the product's features: Explain that the promoted product has the highest warmth insulating properties among traditional underwear fabrics. Mention its ability to relieve aches and pains caused by rheumatism and its moisture-absorbing properties.
4. Include testimonials: Enclose a catalogue with testimonials from satisfied customers to provide evidence of the product's effectiveness.
5. Encourage browsing and ordering: Urge the reader to browse through the catalogue and choose a garment they would like to purchase. Provide instructions on how to complete the order form.
6. Guarantee satisfaction: Assure the reader that if they are not completely satisfied with their purchase, they can return it for a refund without any hassle.
7. Conclude with a call to action: Encourage the reader to let the product keep them warm during the winter and sign off with a polite closing.