This document can be used as a template for a sales letter. It is often used by a distributor to sell its dictation or secretary service to the customers directly, and it is written to appeal to the affordability and economic aspect of the service.
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The document titled 'Sales Letter Resort /Appeal to Affordability' is a sales letter that aims to persuade the reader to purchase a product. The letter begins by addressing the reader and highlighting the importance of saving time in business correspondence. It emphasizes the inefficiency of traditional dictation methods and proposes a solution - the use of a product that allows the user to record dictation and free up their typist's time for other tasks.
The letter goes on to explain the benefits of the product, emphasizing its affordability and versatility. It states that the product works hard for the user throughout the year and can be used anywhere, anytime. It highlights the simplicity of use, with a preloaded cassette and a single button for recording. The letter also mentions the product's reputation for reliability and its ability to provide clear and high-quality audio reproduction.
To further convince the reader, the letter suggests seeking recommendations from other business contacts who may already be using the product. It offers the option of arranging a demonstration through a representative.
In conclusion, the sales letter presents a compelling case for the reader to consider purchasing the product by highlighting its time-saving, cost-effective, and efficient features.
1. Identify the problem: Start by understanding the inefficiency of traditional dictation methods and the time wasted by typists.
2. Introduce the solution: Highlight the product's ability to record dictation and free up the typist's time for other tasks.
3. Emphasize affordability: Mention the cost of the product compared to a secretary's monthly salary and its value for money.
4. Highlight versatility: Explain that the product can be used anywhere, anytime, and even while traveling.
5. Stress simplicity: Describe the ease of use with a preloaded cassette and a single button for recording.
6. Mention reliability: Highlight the product's reputation for reliability and its use in thousands of offices.
7. Discuss audio quality: Emphasize the clear and high-quality audio reproduction provided by the product.
8. Suggest seeking recommendations: Encourage the reader to ask other business contacts about their experience with the product.
9. Offer a demonstration: Provide the option of arranging a demonstration through a representative.
10. Conclude with a call to action: Urge the reader to consider purchasing the product and provide contact information for further inquiries.