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Market Research Interview Questions

Information Technology

Questions to ask elderly, grandparent or great-grandparent to record memories and oral family histories for future generations before it’s too late.

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Document Description

The document titled 'Market Research Interview Questions' is a comprehensive list of questions designed to gather information about an individual's personal and family history. The importance of this document lies in its ability to provide valuable insights into a person's background, upbringing, and experiences, which can be crucial in conducting market research and understanding consumer behavior.


The document is divided into several sections, each focusing on a specific aspect of the individual's life. The first section is dedicated to recording personal information such as the individual's full name, date of birth, and place of birth. This information is essential for establishing the identity of the interviewee and creating a comprehensive profile.


The subsequent sections delve into various aspects of the individual's family history. Questions are asked about the individual's parents, siblings, and other relatives, including their names, dates of birth, and any significant memories or experiences associated with them. This section provides valuable insights into the individual's family dynamics and relationships, which can be influential factors in shaping their attitudes and behaviors.


The document also explores the individual's childhood and home life. Questions are asked about the towns or suburbs they lived in, their childhood addresses, and the characteristics of their neighborhood and home. This section aims to capture the individual's early environment and the factors that may have influenced their upbringing and development.


Another section focuses on special occasions and holidays. Questions are asked about how the individual's family celebrated birthdays, Christmas, Easter, and other festivals. This section provides insights into the individual's cultural and religious background, as well as their traditions and customs.


The document also covers topics such as vacations, seasons, outings, hobbies, childhood fun, incidents, people, memories, dreams, primary school days, high school and further education, young adulthood, marriage and children, and adulthood. Each section explores different aspects of the individual's life, allowing for a comprehensive understanding of their experiences and perspectives.


Overall, the 'Market Research Interview Questions' document serves as a valuable tool for conducting market research and gaining insights into an individual's personal and family history. By asking detailed questions about various aspects of their life, this document provides a comprehensive profile that can be used to analyze consumer behavior and make informed business decisions.

How to use this document?

1. Begin by reviewing the document and familiarizing yourself with the different sections and questions.

2. Before conducting the interview, ensure that you have a clear understanding of the purpose of the market research and the specific information you are seeking.

3. Introduce yourself to the interviewee and explain the purpose of the interview. Assure them that their responses will remain confidential and will only be used for research purposes.

4. Start the interview by asking the interviewee to provide their full name, date of birth, and place of birth. This will establish their identity and create a foundation for the rest of the interview.

5. Proceed to ask the questions in each section, allowing the interviewee to provide detailed responses. Encourage them to share any significant memories or experiences associated with each question.

6. Take notes during the interview to ensure accurate recording of the interviewee's responses.

7. After the interview, review your notes and organize the information according to the different sections of the document.

8. Analyze the collected data to identify patterns, trends, and insights that can be used for market research purposes.

9. Use the information gathered from the interview to inform business decisions, such as product development, marketing strategies, and target audience identification.

10. Ensure that the interviewee's personal information remains confidential and is stored securely according to data protection regulations.

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