Sales Letter Resort /Appeal to Affordability
Panel System/Solar Panel
This document can be used as a template for a sales letter. It is often used by a distributor to sell its panel system/solar panel to the customers directly, and it is written to appeal to the comfortability or cosiness aspect of the panels.
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Document Description
The document is a sales letter titled 'Sales Letter Resort /Appeal to Affordability'. The letter is addressed to a potential customer and aims to persuade them to install the company's product panel system of double glazing. The letter starts with a greeting and introduces the concept of a gift that can provide a warmer and more comfortable home, free from draughts, and a saving in fuel costs. The letter emphasizes the advantages of the product and mentions that it is the most completely satisfactory double-glazing system on the market, thanks to unique features not found in any other system.
The letter highlights that the panels are precision-made by experienced craftsmen to fit the customer's own particular windows. It also mentions that the company is well-established and has a track record of satisfying thousands of customers. The letter suggests that the customer can request a free demonstration in their own home without any obligation. The letter concludes by urging the customer to secure their home with the company's product.
Overall, the document is a persuasive sales letter that aims to highlight the benefits and features of the company's double glazing product and encourage the reader to take action by requesting a free demonstration and ultimately purchasing the product.
How to use this document?
1. Introduce the concept: Start the letter by introducing the concept of a gift that can provide a warmer and more comfortable home, free from draughts, and a saving in fuel costs.
2. Highlight unique features: Emphasize the advantages of the product and mention that it is the most completely satisfactory double-glazing system on the market, thanks to unique features not found in any other system.
3. Mention precision-made panels: Highlight that the panels are precision-made by experienced craftsmen to fit the customer's own particular windows.
4. Establish credibility: Mention that the company is well-established and has a track record of satisfying thousands of customers.
5. Offer a free demonstration: Suggest that the customer can request a free demonstration in their own home without any obligation.
6. Urge action: Conclude the letter by urging the customer to secure their home with the company's product.
7. Provide contact information: Include the company's contact information for the customer to reach out and request the free demonstration.
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