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Sales / Marketing Communication

Introduction to Supplier from Distributor

Self introduction / referral from distributor to potential supplier / manufacturer on distribution of product / goods.

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Document Description

The document titled 'Sales / Marketing Communication' is a formal letter addressed to a recipient, expressing the sender's interest in becoming the sole distributor or agent of a specific product. The document begins with a salutation and includes the date of the letter. The sender introduces themselves as an importer and distributor/agent of products in various markets. They emphasize their experience in dealing with customs and excise authorities.

 

The sender explains that they came across the recipient's line of products through a catalogue/website/trade show and were impressed with the innovation/quality/reliability/design/price of the products. They express confidence in the products' potential reception in the market and propose a discussion regarding the possibility of the sender's company being appointed as the sole distributor/agent.

 

The sender highlights their strong connections with major dealers of products and their ability to sell large quantities if given a special offer. They provide contact information, including a phone number and website, for further communication and information. The sender expresses enthusiasm for the potential business opportunity and looks forward to hearing from the recipient.

 

Overall, the document serves as a formal communication to express interest in a business partnership and highlights the sender's experience, connections, and confidence in the market potential of the recipient's products.

How to use this document?


To effectively use the 'Sales / Marketing Communication' document, follow these steps:

 

1. Begin by addressing the recipient with their appropriate title and last name. This ensures a professional tone and shows respect.

2. Date the letter with the current date to provide a reference for future correspondence.

3. Introduce yourself and your company as an importer and distributor/agent of products in various markets. Highlight your experience in dealing with customs and excise authorities to establish credibility.

4. Mention how you came across the recipient's line of products, whether through a catalogue, website, or trade show. Emphasize the positive aspects of the products, such as innovation, quality, reliability, design, or price.

5. Express confidence in the potential reception of the products in the market and propose a discussion regarding the possibility of your company becoming the sole distributor/agent.

6. Highlight your strong connections with major dealers of products and your ability to sell large quantities. Offer the recipient a special deal to incentivize collaboration.

7. Provide clear contact information, including a phone number and website, for the recipient to reach out for further information or discussion.

8. Convey enthusiasm for the potential business opportunity and express anticipation for a response from the recipient.

 

By following these steps, you can effectively utilize the 'Sales / Marketing Communication' document to express your interest in becoming the sole distributor or agent of the recipient's products and initiate further discussions for potential collaboration.

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