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Sales Letter Resort /Appeal to Safety/Predictability

Life Insurance / Scheme

This document can be used as a template for a sales letter. It is often used by an insurer to sell its life insurance to the customers directly, and it is written to appeal to the safety/protection/predictability aspect of the service.

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Document Description

The document titled 'Sales Letter Resort /Appeal to Safety/Predictability' is a sales letter that aims to appeal to the reader's sense of safety and predictability. The letter starts by highlighting the importance of the document, stating that it provides a solution for ensuring financial security for the reader's family in the event of their death. It emphasizes that the reader's family will be provided for with a monthly payment for a specified number of years, followed by a lump sum.


The letter then goes on to explain that this level of protection was previously unattainable for many people, but a new and novel scheme has made it possible. The scheme offers flexibility in terms of the number of years and the amount of coverage, allowing individuals to customize their protection according to their needs.


The document is addressed to the reader as 'dear sir / madam' and is signed by the account holder. It includes a request for an opportunity to meet with the reader to provide more information about the scheme. The letter assures the reader that there will be no pressure to join and that the account holder will simply provide all the details and leave the decision to the reader.


Overall, the document serves as a persuasive sales letter that highlights the importance of financial security and offers a solution through the described scheme.

How to use this document?

To effectively use the 'Sales Letter Resort /Appeal to Safety/Predictability' document, follow these steps:


1. Understand the purpose: Recognize that the document aims to appeal to your sense of safety and predictability by offering a solution for ensuring financial security for your family.

2. Read the letter: Carefully read through the entire letter to grasp the details and understand the benefits of the scheme being presented.

3. Consider your needs: Evaluate your personal situation and determine if the scheme aligns with your financial goals and the level of protection you desire.

4. Contact the account holder: If you are interested in learning more about the scheme or have any questions, complete the enclosed prepaid reply card and return it. This will prompt the account holder to contact you and arrange a meeting.

5. Attend the meeting: When the account holder contacts you, schedule a meeting at a time convenient for you. During the meeting, listen to the account holder's presentation and ask any additional questions you may have.

6. Make an informed decision: After gathering all the necessary information, take the time to consider the scheme and its benefits. Decide whether it aligns with your financial goals and if it provides the level of protection you seek for your family.

7. Join if desired: If you decide that the scheme is suitable for your needs, inform the account holder of your decision and proceed with the necessary steps to join the program.


By following these steps, you can effectively navigate the document and make an informed decision regarding the scheme being offered.

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