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The document titled 'Letter to Retain Old Customers' is a letter that is intended to be sent to old customers in order to encourage them to continue doing business with the company. The letter starts with a friendly greeting and expresses concern for the customer's well-being. It then goes on to mention that the company understands the challenges faced by businesses and offers a 15% discount on the customer's next purchase as a way to support them during these difficult times. The letter emphasizes the importance of the customer's past support and expresses a desire to continue providing excellent products/services in the future.
The letter is addressed to the recipient by their title and last name, and it is signed by the sender with their first and last name, job title, and the company they work for. The content of the letter is concise and to the point, conveying the company's appreciation for the customer's past business and their commitment to meeting their expectations in the future. Overall, the letter aims to establish a positive and personal connection with the customer and encourage them to maintain a business relationship with the company.
1. Begin the letter with a friendly greeting and express concern for the customer's well-being.
2. Mention the challenges faced by businesses and offer a 15% discount on the customer's next purchase as a way to support them.
3. Emphasize the importance of the customer's past support and express a desire to continue providing excellent products/services in the future.
4. Address the recipient by their title and last name.
5. Sign the letter with your first and last name, job title, and the company you work for.
6. Keep the content of the letter concise and to the point.
7. Aim to establish a positive and personal connection with the customer.
8. Encourage the customer to maintain a business relationship with the company.