This is a template for sales communication for Birthday Gift. Apart from saying happy birthday, the sender also provides a discount on the next purchase as a gift.

How to use this Document?

Steps to Use This Document and Customise it for Your Business:

1. Update the recipient's information: Replace "FIRST LAST" with the first and last name of the person you are sending the email to. You can personalise it further by adding their title, such as "Dear Mr." or "Dear Ms." before their last name.

2. Update the date: Replace "CURRENT_DATE" with the current date when you are sending the email. This adds a sense of timeliness and relevance to the message.

3. Personalise the greeting: Replace "[Title] LAST" with the appropriate title and last name of the recipient. This could be their professional title, such as "Manager" or "Director," followed by their last name.

4. Add a birthday message: Include a heartfelt birthday wish or greeting to make the recipient feel special. You can use phrases like "Happy Birthday, FIRST!" or "Wishing you a fantastic birthday, FIRST!"

5. Highlight the gift: Emphasise the gift you are offering. In this case, it's a 20% discount on their next purchase. Clearly state that they can enjoy this discount on all items and mention that they need to show the email as proof during the checkout process.

6. Encourage engagement: Express your enthusiasm to see the recipient and invite them to visit your store. Use phrases like "We look forward to seeing you!" or "We can't wait to welcome you!"

7. Sign off professionally: End the email with a professional closing. Use phrases like "Yours sincerely" or "Best regards" followed by your account's first and last name, as well as your job position and company name.

8. Customise for your business: Adapt the email to fit your business and its offerings. Replace "ACCOUNT_FIRST_NAME ACCOUNT_LAST_NAME" with your own first and last name. Update "ACCOUNT_JOB_COMPANY" with your job position and company name.

By following these steps, you can use this document as a template for sending personalised birthday emails to your customers, incorporating a special gift and encouraging them to engage with your business. Remember to tailor the content to suit your business's unique branding and tone.