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SEO Service Agreement


SEO agreement is a contract for search engine optimization services. SEO services improve the search engine ranking of a website. This is drafted in favour of the Client

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Document Description

The SEO Service Agreement is a document that outlines the terms and conditions between a company providing search engine optimization (SEO) services and a client who wishes to hire them. The document begins by highlighting the importance of the agreement, emphasizing the company's expertise in improving the quality of website traffic through SEO. It then introduces the parties involved, including their principal places of business.


The agreement specifies that the SEO services will be carried out in accordance with the terms outlined in the document. It includes a section for interpretation and definitions, ensuring clarity and understanding throughout the agreement.


The company's obligations are detailed in section 2 of the agreement. It states that the company will perform the services with due care, skill, and diligence, complying with all applicable laws and regulations. The company may subcontract parts of the service to qualified subcontractors, but it remains responsible for their performance.


Section 3 outlines the client's responsibilities, which include providing necessary information, access, and assistance to the company. The client must appoint a competent person to act as their representative and ensure compliance with all necessary consents and licenses.


The agreement also covers service fees in section 4, stating that the client will pay the company a service fee in accordance with the terms of the agreement. It specifies the terms of payment and the consequences of non-payment.


Section 5 addresses the liability of the company, stating that if the company fails to meet its obligations, the client may require remedial services. The company is also liable for any personal injury, death, or damages caused during the provision of services.


Intellectual property rights are addressed in section 6, with the company retaining ownership of its intellectual property but granting the client a license to use it for the duration of the service period.


Confidentiality is covered in section 7, with both parties agreeing not to disclose each other's confidential information except as permitted by the agreement.


The term and termination of the agreement are outlined in section 8, with provisions for termination by either party under certain circumstances.


The agreement also includes clauses regarding third-party rights, governing law and jurisdiction, notices and service, the nature of the agreement, force majeure, and assignment.


Schedule 1 provides a detailed scope of work, outlining the specific services the company will provide, including website audit, on-page website optimization, content creation, backlinks, keyword search report, and SEO analysis.


Overall, the SEO Service Agreement is a comprehensive document that clearly defines the rights, responsibilities, and obligations of both the company and the client in relation to SEO services.

How to use this document?

1. Provide information: Enter the Contractor's and Customer's information in the agreement, including their principal place of business. This ensures that both parties are clearly identified.

2. Specify services and obligations: Clearly outline the company's obligations, including the scope of work and compliance with laws and regulations. Also, specify the client's responsibilities, such as providing necessary information and access.

3. Agree on service fees: Determine the service fee and the terms of payment, including due dates and consequences of non-payment. Ensure that both parties are aware of the financial obligations.

4. Address liability: Clarify the company's liability for any breaches or failures to meet obligations. Include provisions for remedial services and indemnification.

5. Protect intellectual property: Specify ownership of intellectual property rights and grant the client a license to use the company's intellectual property for the duration of the service period.

6. Maintain confidentiality: Agree to keep each other's confidential information confidential, except as permitted by the agreement.

7. Define term and termination: Determine the duration of the agreement and the circumstances under which either party can terminate it. Include provisions for notice and any consequences of termination.

8. Consider other clauses: Address third-party rights, governing law and jurisdiction, notices and service, the nature of the agreement, force majeure, and assignment.

9. Follow the scope of work: Refer to Schedule 1 for a detailed description of the services to be provided. Ensure that the company follows the outlined scope of work and provides monthly reports on the SEO efforts.

10. Regularly review and update: As search engine policies and algorithms change, regularly review and update the agreement to ensure its effectiveness and relevance to the current SEO landscape.

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